Our society is at a crossroads. It’s no longer enough to have the best product or the most value add for your customers. Today’s consumers demand more than just product quality and price. They’re looking at how your company aligns with their values, how tapped into the social climate you are, and how authentic your social stances appear. In order to increase revenue and seize the competitive edge, your organization needs to embrace social causes and do it the right way.
Embracing social causes can help you grow your business and build better relationships with your team, community, and the world at large. But it can be a struggle to figure out how to align your company’s mission in the current social climate the right way―ensuring results are meaningful, effective, and ultimately profitable.
With more than a decade of success bringing companies and organizations together to the benefit of both, Tynesia Boyea-Robinson is an expert in helping business leaders and managers leverage social impact for increased business profits. In The Social Impact Advantage, she offers tools, resources, and insights to help you successfully navigate the modern business climate in an authentic way.
What Folks Are Saying...
“This book is a go-to resource for any business executive who wants to become a complete leader. The lessons in The Social Impact Advantage will boost your bottom line and deepen the good you can do in the world.”
“Tynesia Boyea-Robinson’s new book will give you the tools you need to maximize returns for your company across all dimensions—social, environmental, and financial. Her core insight is that principles of impact investing work best when fully integrated into the way a company’s business model is designed and its operations are constructed—becoming ‘the main course and not just a side dish.’”